Our Story

FORE ALL

OUR STORY

Fore All Story

Introducing Jen Clyde (CEO) & Michelle Money, the co-founders of Fore All, a brand revolutionizing women's golf apparel. Transparent and relatable, Jen & Michelle's personal journey in learning golf sparked immense interest, rapidly growing our community without any advertising costs. Recognizing the untapped market, we took swift action, organizing successful golf events in 2021 and partnering with leading retailer World Wide Golf in 2022 to launch a full golf apparel line in March 2023. By blending stylish clothes with relevant content, we've created a complete golf lifestyle brand that resonates with the modern woman, attracting more women to the game and fostering long-term engagement. Join us at Fore All as we challenge stereotypes, empower women, and redefine the world of golf with inclusivity and style. Together, let's embrace the joy and possibilities of the game, for we believe that golf is truly Fore All.

Meet Jen Clyde

Jen Clyde is the Co-Founder & CEO of Fore All, a trailblazing women’s golf brand redefining the game through style, inclusivity, and community. A recognized leader in the golf industry, Jen leading her team, has grown and scaled Fore All by over 300% in less than two years, cementing its place as one of the fastest-rising brands in the sport.

A California native and single mother of four, Jen launched her first company at 25 and has since founded and led five successful ventures in fashion, lifestyle, and e-commerce. With a background styling celebrities for red carpets and runways, she blends creative vision with strategic execution — securing millions in funding for start-ups and breaking barriers in male-dominated boardrooms.

Jen has been a featured speaker at national summits and addressed PGA professionals as a pioneering woman founder. Her leadership proves you don’t just have to play the game… you can change it.

Meet Michelle Money Weir

Michelle, an co-founder, is an entrepreneur with a diverse background. While some may recognize her from her appearances on popular television shows such as The Bachelor, Bachelor Pad, and Bachelor in Paradise, Michelle's journey extends far beyond the realm of reality TV.

Michelle's journey in the spotlight provided her with invaluable insights into cultivating thriving communities for women. As a pioneer and innovator in this domain, she has harnessed the power of her extensive following to foster long-lasting connections and create meaningful change. Through her unwavering advocacy for mental health, Michelle has used her platform to inspire others, demonstrating the importance of transparency and vulnerability as a leader. She has also spoken at PGA national events about her journey as a woman in the start-up industry and what it’s like to be a tour wife.

Beyond her own endeavors, Michelle finds joy in supporting and uplifting her fiancé, Mike Weir, a professional golfer and the illustrious 2003 Masters Champion. Together, they celebrate each other's successes and cheer each other on, embodying the spirit of a power couple.

Michelle's magnetic presence, combined with her drive and genuine desire to make a positive impact, has solidified her as a force to be reckoned with. Her journey serves as an inspiration to individuals worldwide.